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Client:
Corporate Team Job: Launch campaign Media: Corporate travel publications Copywriter: Randy Haunfelder  |
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The Corporate Team can save large corporations up to 60% on hotel costs. This double-page teaser press ad in fluorescent colours launched the campaign in combination with local radio ads written on the "shocking" theme. |
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Client:
Corporate Team Job: Launch campaign Media: Corporate travel publications Copywriter: Randy Haunfelder |
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This innovative fax back form was tipped on follow-up press ads for The Corporate Team. By designing it as a ventilation bag for hyperventilation, it had immediate impact and carried on the "shocking" theme. |
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Client:
Euromarket Job: Press ad Media: Financial Times Copywriter: Randy Haunfelder |
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This Business to Business full-page press ad launched Euromarket in Britain. The success of the ad resulted in an overwhelming demand by 10am the day the ad appeared. |
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Client:
Merchant Gourmet Job: Press ads Media: BBC Good Food and Good Housekeeping Copywriter: Tim Terry (www.timterrycopy.com)
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Press campaign. |
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Client:
Image Bank Films Job: Press ads Media: Regional film publications Copywriter: Randy Haunfelder
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This campaign promoted the quality of Image Bank stock footage by highlighting its use in award-winning TV commercials and music videos. |
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Client:
Telegraph Colour Library Job: LIVe press ad Media: Creative publications Copywriter: Randy Haunfelder |
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This Pan European press ad launched the new magazine-style Telegraph Colour Library catalogue LIVe - featuring casual and relaxed new lifestyle imagery. The unusual shape of the image was continued on die-cut follow-up postcards. |
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Client:
Energy Film Job: Sales promotion press insert Media: Creative/film publications Copywriter: Randy Haunfelder |
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This humourous sales promotion piece was designed as both a press insert as well as a direct response mailer. Excellent response! |
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Client:
Telegraph Colour Library Job: Outer box for new catalogue Media: Direct mail Copywriter: Randy Haunfelder |
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New image catalogues are sent out regularly but art directors and designers weren't opening them. The solution: fool the target market into thinking they are receiving some groovy new type book. It worked a treat! |
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Client:
Telegraph Colour Library Job: Candy bag tops Media: Direct mail Copywriter: Randy Haunfelder
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The Telegraph Colour Library sends out small candy bags to thank customers for requesting an image search. By designing these tops for the bags, TCL can promote new catalogues. |
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Client:
3Com Job: Direct response acquisition campaign Media: Delivered by courier Copywriter: Randy Haunfelder
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This Pan European direct marketing campaign was designed to encourage IT Network Managers to meet with a 3Com Sales Rep. Incentives were a free copy of Tomb Raider (included in this mailing) and a free PlayStation (sent after the sales meeting). The innovative use of an army surplus Combat Belt as the carrier for the sales material created immediate impact. One pocket housed the Tome Raider game, personalised sales letter, personalised dog tags and "survival-style" map with step-by-step instructions leading to a free PlayStation. The smaller pocket housed a genuine army surplus Outdoor Survival Kit. |
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Client:
Mangiare di Mare
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Created a new look for the interior of the restaurant and created new branding across menus, pizza boxes and business cards for new restaurant in Umbria, Italy. |
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Client:
Pizzenza
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Develop Branding for new product UK and European Market |
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Client:
Big Woolly Dog
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Pitch work demonstrating logo development |
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© Di Mare Creative 2003